PPC Affiliate Programs

PPC = Pay Per Click

PPC programs pay the publisher when he's displaying ads on his website and a visitor is clicking on an advertising. The money comes from the advertisers and the ppc program is the mediator between the advertiser and the publisher. Market leader is Google with his Adsense-program for publishers and Adwords-program for advertisers.

You as a webmaster can use both programs in order to improve the results from you website:

• with Adwords you can get targeted traffic for your website
  This will:
  - improve your number of visitors
  - get you a higher conversion rate (as these visitors are already interested in your kind of information)
  - therefore your earnings will improve
  Downside:
  - PPC advertising costs you money. You pay for every click
  - Cliick Fraud may increase your costs even further
  
  
• with Adsense you can act as a publisher and get additional income
  - Adsense Arbitrage may be a source of additional earnings
  - when your site already has decent traffic you don't need to do much to run Adsense
  - it costs you nothing to use Adsense

Reviews of well known PPC programs:

• Google Adwords
• Google Adsense
• MIVA
• LookSmart
• Ask.com
• Adbrite
• 7Search.com
• Kanoodle
• Search123
• Bivertiser
• .......

For the start we will use PPC programs to drive targeted traffic to our site(s) and to profit then from higher conversion rates and sales numbers.

All this is explained in our PPC Marketing Course

After that we will try to use this traffic also for making profits as a PPC publisher. That way optimizing our income. One idea for example is to make enough as a PPC publisher to pay our costs as PPC advertiser. Another idea is of course PPC arbitrage. With PPC arbitrage we try to buy cheap clicks to get traffic for a certain keyword group. Then we produce content so that higher priced keyword ads are shown on our site.

Example:

Keyword A  costs us $0.05 per click.
For 1.000 clicks we pay therefore $50.
Keyword B pays us $2.50 per click.
From our experience (trial and error) we know that from the 1.000 clicks on Keyword A about 10% then also clicks on our Keyword B ads.
100 x 2.50 = $250.
So by buying 1.000 for $50 we earn $250 with our Keyword B optimized page.
Profit = $200  ($250 - $50).

Of course this is an easy example. In reality it's a lot of work to get the right combinations and prices for keywords. But when it's working, it's free additional income without much risk.

Last Updated on Wednesday, 01 September 2010 14:31